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SunPass shines at SunFestThousands of Floridians visited the SunPass tent during SunFest 2003 in downtown West Palm Beach. SunFest is Florida's largest music, art and waterfront festival. This year's 21st annual SunFest celebration, held April 30-May 4, featured performances by Sheryl Crow, The Beach Boys, James Brown and Bob Dylan.
As an official sponsor of SunFest, Florida's Turnpike was able to showcase the benefits of SunPass to more than 350,000 people during the five-day festival along Flagler Drive and the scenic Intracoastal Waterway. The week prior to the event, Florida's Turnpike partnered with Sunny 104.3 FM in a contest that registered listeners to win a $250 SunPass account. Director of Communications and Marketing Kim Poulton announced the winner, Carol Ingram of Boynton Beach, on stage at the Sheryl Crow concert Thursday night in front of more than 12,000 fans.
In addition, Florida residents who stopped by the SunPass booth between Friday and Sunday of SunFest could register to win an additional SunPass account with a $250 credit. The winner, Teresa Mortenson of Port St. Lucie, received her new SunPass account on Sunday afternoon of the festival. Keep an eye out for Florida's Turnpike and the SunPass prepaid toll program at events throughout Florida in the coming months.
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