Many customers use the Turnpike System to visit one or more of Florida’s theme parks, convention centers, airports and other tourist destinations. The Enterprise proposes to develop the first “themed” service plazas in America. These plazas would carry the “theme” inside and outside of the restaurant buildings. The themes will be eye catching, pleasing to the public and consistent with the dignity and integrity of the State. In addition, these prototype service plazas will be places to learn and have fun.

The goal is to develop strong partnerships that benefit the Enterprise, our private-sector sponsors and the traveling public. These plazas will be jointly promoted with the private-sector sponsors. The sponsors will have opportunities to showcase their goods and services. Over 35 million customers visit the eight service plazas on Florida’s Turnpike annually. This will be a great opportunity for private sector companies to reach those millions of customers.

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